Citation
Hersey, James C.; Niederdeppe, J.; Ng, Shu Wen; Mowery, Paul; Farrelly, M.; & Messeri, P. (2005). How State Counter-Industry Campaigns Help Prime Perceptions of Tobacco Industry Practices to Promote Reductions in Youth Smoking. Tobacco Control, 14(6), 377-383. PMCID: PMC1748116Abstract
OBJECTIVE: This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth campaign.METHODS: Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida, and Massachusetts); (2) states with more recently funded counter-industry media campaigns (Indiana, Minnesota, Mississippi, and New Jersey); and (3) other states. An analysis was performed for a series of national telephone surveys of 12-17 year olds between 1999 and 2002, controlling for differences in demographic background, the price of cigarettes, and exposure to the national truth campaign.
RESULTS: Between 1999 and 2002, rates of current smoking and established smoking decreased significantly faster in states with established or more newly funded counter-industry campaigns than in other states. State counter-industry campaigns appear to prime, or make more salient, negative perceptions about tobacco industry practices.
CONCLUSION: Results highlight the value of continued state counter-industry campaigns.
URL
http://dx.doi.org/10.1136/tc.2004.010785Reference Type
Journal ArticleYear Published
2005Journal Title
Tobacco ControlAuthor(s)
Hersey, James C.Niederdeppe, J.
Ng, Shu Wen
Mowery, Paul
Farrelly, M.
Messeri, P.