Consumer Behaviour and Experiences in a Naturalistic Online Grocery Store: Implications for Nutrition Research

Citation

Grummon, Anna H.; Tucker, Anna C.; Noe, Violet; Rummo, Pasquale E.; Prestemon, Carmen E.; Hall, Marissa G.; Jaacks, Lindsay M.; Lippuner, Veronica; & Taillie, Lindsey Smith (2023). Consumer Behaviour and Experiences in a Naturalistic Online Grocery Store: Implications for Nutrition Research. Journal of Nutritional Science, 12, e36. PMCID: PMC10052388

Abstract

Naturalistic online grocery stores could provide a novel setting for evaluating nutrition interventions. In 2021-2022, we recruited US adults (n 144, 59% low-income) to complete two weekly study visits: one in a naturalistic ('mock') online grocery store developed for research and one in a real online grocery store. Participants selected groceries and responded to survey questions. Analyses examined survey responses and expenditures on fifteen food categories (e.g., bread, sugar-sweetened beverages). Nearly all enrolled participants completed both visits (98% retention). Moreover, nearly participants all reported that their selections in the naturalistic store were similar to their usual purchases (95%) and that the naturalistic store felt like a real store (92%). Participants' spending on food categories in the naturalistic store were moderately-to-strongly correlated with their spending in the real store (range of correlation coefficients: 0

URL

http://dx.doi.org/10.1017/jns.2023.21

Reference Type

Journal Article

Year Published

2023

Journal Title

Journal of Nutritional Science

Author(s)

Grummon, Anna H.
Tucker, Anna C.
Noe, Violet
Rummo, Pasquale E.
Prestemon, Carmen E.
Hall, Marissa G.
Jaacks, Lindsay M.
Lippuner, Veronica
Taillie, Lindsey Smith

Article Type

Regular

PMCID

PMC10052388

Continent/Country

United States of America

State

Nonspecific

ORCiD

Hall - 0000-0002-8690-9498
Taillie - 0000-0002-4555-2525