Public Support for Pictorial Warnings on Cigarette Packs: An Experimental Study of US Smokers

Citation

Hall, Marissa G.; Marteau, Theresa M.; Sunstein, Cass R.; Ribisl, Kurt M.; Noar, Seth M.; Orlan, Elizabeth N.; & Brewer, Noel T. (2018). Public Support for Pictorial Warnings on Cigarette Packs: An Experimental Study of US Smokers. Journal of Behavioral Medicine, 41(3), 398-405. PMCID: PMC5924634

Abstract

BACKGROUND: Understanding factors that influence public support for "nudging" policies, like pictorial cigarette pack warnings, may offer insight about how to increase such support. We sought to examine factors that influence smokers' support for requiring pictorial warnings on cigarette packs.
METHODS: In 2014 and 2015, we randomly assigned 2149 adult US smokers to receive either pictorial warnings or text-only warnings on their cigarette packs for 4 weeks. The outcome examined in the current study was support for a policy requiring pictorial warnings on cigarette packs in the US.
RESULTS: Support for pictorial warnings was high at baseline (mean: 3.2 out of 4). Exposure to pictorial warnings increased policy support at week 4 (

URL

http://dx.doi.org/10.1007/s10865-018-9910-2

Reference Type

Journal Article

Year Published

2018

Journal Title

Journal of Behavioral Medicine

Author(s)

Hall, Marissa G.
Marteau, Theresa M.
Sunstein, Cass R.
Ribisl, Kurt M.
Noar, Seth M.
Orlan, Elizabeth N.
Brewer, Noel T.

PMCID

PMC5924634

ORCiD

Hall - 0000-0002-8690-9498